The goal of this podcast is to be educational, funny, real, and most importantly entertaining to the listener. The target audience for this series is the Sales Representative out in their car making sales calls every day. “I am so excited to launch this program. We will be interviewing current and past sales reps throughout this podcast series. My goal is to let … [Read more...]
POL Podcast Series
Welcome to this special six-part podcast series for distribution focused on the lab. Repertoire Publisher Scott Adams and Physician Office Lab Columnist Jim Poggi will cover several important topics related to lab sales. Episode 6-POL: Fast and Accurate: Molecular diagnostic testing can be a nice, reliable revenue stream for you and your POL customers This episode … [Read more...]
Content Marketing is Changing the Way We Market
In this podcast, Repertoire Magazine’s Scott Adams interviews Michael Brenner on why content marketing is key and why he thinks healthcare is behind in understanding content. During this podcast Scott and Michael cover: Why content market is key to healthcare organizations Who today's buyer is Measuring ROI in content market … [Read more...]
Medical Device Tax – We need to act NOW for the January 19th deadline!
Scott Adams, publisher of Repertoire Magazine, and Linda Rouse O'Neill, VP of government affairs for HIDA, discuss the urgent need for industry action on the medical device tax. … [Read more...]
PAMA Podcast
In this episode, guest host Scott Adams has a conversation about the new reimbursement schedule from Medicare known as PAMA. Scott first talks with Mark Zacur, VP & General Manager at Thermo Fisher Scientific where they talk about possible impacts on our healthcare system and patients. Then Scott talks to Jim Poggi from Tested Insights on how this will impact the POL, … [Read more...]