How to sell to any decision-maker – and actually win. By Brian Sullivan As a medical sales professional, you already know that not every pitch is a “one-size-fits-all” deal. Hospitals, doctors’ offices, and larger healthcare systems are a jungle of decision-makers, each with their own agenda, priorities, and – let’s face it – quirks. Whether you’re talking to a top-tier … [Read more...]

While manufacturers are working to increase production, healthcare providers should take steps to help mitigate the risk of shortages, industry stakeholders urge. Hurricane Helene forced the temporary closure of a manufacturing plant critical to the IV fluid supply in the United States. As a result, several major healthcare organizations quickly released recommended … [Read more...]

Are your customers using them? By Jim Poggi, Principal, Tested Insights The capital equipment introduction process for new non-waived customers has followed a predictable pattern for many years. We have often started with hematology since the “one-button wonder” is easy to use and train, provides the same test result time after time and has high clinical utility for … [Read more...]

Advancing the cause of physical therapy. By Pete Mercer SME, Inc. USA (Superior Medical Equipment) is a leading distributor of physical therapy products and equipment in the United States. Repertoire Magazine recently spoke to David Rouen III, COO and Dharma Leggat, Director of Client Success, about the history of the company, building client relationships, and what it … [Read more...]

A Time to Be Thankful As we approach Thanksgiving, it’s important to pause and reflect on what truly matters. The past few months have been a reminder of both the challenges we face and the strength we find in each other. The devastation caused by the recent hurricanes displaced countless families, leaving many without homes or basic necessities. And yet, through these … [Read more...]

Antibiotic resistance awareness Antibiotic resistance is an evolving issue within the healthcare industry, with The Centers for Disease Control (CDC) estimating that more than 2.8 million antimicrobial-resistant infections arise in the U.S. each year. Antimicrobial resistance occurs when certain types of bacteria mutate, so that antibiotic medicines are not able to stop … [Read more...]

Basic principles from a high concept performance art that sales reps can tap into. By Pete Mercer Can you read the minds of your customers? You might wish you could, but most of us don’t have that gift. Until we can figure out a way to literally tap into the minds of our customer base, we will have to settle for more creative tactics. Mentalism, the performance art where … [Read more...]

Midmark Corporation hosts Professional Women in Healthcare regional event and annual board meeting Midmark Corp., recently hosted a Professional Women in Healthcare (PWH) regional event at Hotel Versailles in Versailles, Ohio. This event coincided with the PWH executive board meeting, also held at Hotel Versailles and Midmark during the same week, marking the 20th … [Read more...]

Henry Schein Medical helps healthcare professionals prepare young patients for back-to-school season with a wide range of medical product offerings. To help healthcare professionals get patients ready for the upcoming school year, Henry Schein Medical is offering a range of pediatric supplies for vaccinations and health screenings. The company aims to keep students healthy … [Read more...]