September 15, 2023- In the healthcare supply chain industry, a successful marketing campaign can include a variety of techniques and strategies. The world of marketing is dynamic and always changing, and there isn’t a “one size fits all” way that works to promote all brands. It can be helpful when first developing a brand’s marketing strategy to have a framework, or outline, … [Read more...]

September 13, 2023- As a busy business in the medical supply chain industry, it can feel like you are being stretched thin when focusing on marketing at the same time as other sales and business responsibilities. Fortunately, in today’s increasingly technology-based marketing sphere, there are many ways to organize and automate the planning of marketing campaigns to make the … [Read more...]

Physicians are prepping for invasive group A strep cases following an increase among children last season. Rising pediatric strep cases caused more young children than usual in 2022 to contract a severe group A strep infection. Young children’s immune systems are still developing, and therefore they can be at a higher risk for developing a severe infection from … [Read more...]

As the nation moves forward post-pandemic, where does COVID fit into respiratory season and the U.S. healthcare systems response? The pandemic changed many aspects of daily life since early 2020. The nation may have ended the COVID-19 public health emergency, but many questions still linger. As the U.S. transitions out of a state of emergency, will the nation continue to see … [Read more...]

Prevention of severe RSV in children and adults will be critical this respiratory season. As it begins to get colder and darker outside, experiencing mild, cold-like symptoms including cough, runny nose, sore throat, and headache is common. Most everyone at some point in their life will experience symptoms of the common cold, which are often not serious, and healthy people … [Read more...]

Through data-based forecasting, researchers are trying to better predict the number of flu cases. Fall is here, and that means flu cases are on the rise. Symptoms of the flu such as coughing, body aches, and fever are very similar to those associated with COVID-19, making it more important during flu season for disease prevention. As health professionals continue to navigate … [Read more...]