Staying ahead of today’s trends will help you address your audience’s challenges as they occur. Your content is one of the most powerful tools for accomplishing this. Thankfully you don’t have to guess what those trends will be because experts have already shared some of the most valuable content marketing insights for healthcare manufacturers and other B2B companies.
Today we will look at the most relevant insights from experts for healthcare content marketing in 2022.
Why is content marketing important for healthcare?
About 50% of B2B marketing content is focused on creating brand awareness and interest. That means your content shouldn’t be a lengthy sales pitch. Instead, it should be empathetic and authentically connect with healthcare workers.
However, healthcare is changing very quickly, affecting how facilities connect to distributors and manufacturers. As their needs change, your content should also shift to continue to meet their new needs.
You can use content marketing insights to:
- Understand your audience and their needs
- Connect to healthcare facilities using the most effective channels
- Remain relevant in 2022 through innovative strategies
- Make more accurate budget forecasts for resource allocation
Top content marketing insights for healthcare suppliers and manufacturers
The Content Marketing Institute (CMI) provides annual reports and predictions about content marketing by consulting the leaders in the industry. Here are some of the most significant insights healthcare manufacturers can use to improve their healthcare content marketing strategy in 2022 based on the advice of over 100 content marketing experts.
1. Connect to Your Audience
Make 2022 the year you ditch your transactional mentality. Instead, exchange it for a relationship-building focus. One report showed 87% of B2B marketers today prioritize their audience’s needs over their sales message.
Your content is a way to connect in unique ways with your audience to include them in your marketing process. For example, consider using a live stream to let your customers ask questions about your company or products.
2. Use Data to Build your Content
Data should be the building blocks of your healthcare marketing guidelines. The internet is filled with valuable data on your customers and their typical behavior, such as common searches, pain points, needs, and more. Your content team should use that data to create content based on actual numbers instead of guessing what healthcare facilities want.
3. Stay on Top of Trends
B2B marketing doesn’t have to be stiff and formal – you and your audience are both humans. That’s why you shouldn’t be afraid to use current trends to help promote your business and products. Consider sharing memes, using filters, and embracing social media campaigns to mix fun trends with your professional content.
4. Keep Your Content Empathetic
Today healthcare workers face more challenges than in the past and require a higher level of empathy. Your content can be a safe space for them by showing you recognize their struggles and feel for their situation instead of only focusing on your brand and agenda.
Create an effective content marketing strategy
Are you ready to create quality and valuable content for your healthcare supply business?
You shouldn’t settle with content that blends in with your competitors. Instead, take your content marketing strategy into the new age of technology and authentic customer interactions using the latest healthcare marketing insights.
To view the complete article with more strategies, visit https://sharemovingmedia.com/category/blog