January 2021

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Respiratory Testing: New Horizons
As physician office customers begin undertaking diagnosis and care of COVID-19 patients, there are a lot of questions they’ll need help answering

Breadth of Services
Regional service center. Drug manufacturer. Group purchasing organization. Disaster response planning. LeeSar and Cooperative Services of Florida check a lot of boxes for members.

Staying on the Mark
COVID-19 forces sales reps to meet their customers exactly where they are

New Entrants Challenge Independent Practices
Reps face a new landscape as well

Vendor Credentialing Very Much Active
Vendor credentialing companies have remained busy during the pandemic, and they expect to stay that way even after the worst has passed

Infection Prevention: More and Less
Physician practices adopt creative solutions, and sales reps adapt

Association for Vascular Access and B. Braun Partner to Raise Standards and Enhance Training for IV Placement

Winning Enterprise Business
Eight unique challenges in enterprise selling

COVID-19 Substantially Impacts All Market Segments

Health news and notes

Quick Bytes

Windshield Time

Maximize Potential
Addressing the confidence gap

Well-Grounded
‘Three Pillars’ guide Ricky Bustamante’s career – and life – path