Enriching the Audience’s Ability to Thrive
Happy holidays folks.
Well, we did it – we got through 12 issues of Repertoire Magazine in 2020. Interestingly enough, as hard as this year has been and as many obstacles as we’ve faced, I’m excited to share the following Repertoire stats with you. These numbers are YOY vs. 2019, readership and visits to the website and our online tools:
- Users grew 260%
- Sessions up by 235%
- Page views up by 150,000
- Bounce rate down 18%
- 2-Minute Drill module views doubled
- Repertoire subscriptions grew
I share these numbers not to brag on Repertoire, but to brag on you, our readership. In other words, during the “new norm,” you and your peers have continued to read and educate yourselves in an effort to better serve the manufacturers, and more importantly, your clients.
We are seeing it across all of our brands, the consumption of timely compelling content which enriches an audience’s ability to thrive, and it is growing at a rate we’ve not known before.
Two thoughts as we start to think about 2021:
1. If you are a distribution sales professional, I challenge you to continue this trend of consuming content that helps you and the caregivers.
2. If you are a manufacturer, I encourage you to create content or allow us to help you create content that our readers want and need. Either way, we will be writing to them, podcasting to them, and delivering content via print and digital.
Have a wonderful holiday season!
Merry Christmas,
R. Scott Adams
Publisher