Headed in the Right Direction
After a year of things being completely upside down, we find ourselves back in March. My last flight of 2020 was March 12. While in Nashville that week, I was at a restaurant with my best friend when a gentleman sitting across the bar from us was going on and on about the virus. He was scaring everyone at the bar and saying it would change the world forever. I finally had enough and asked him to please keep his thoughts to himself so we could enjoy dinner and a few drinks. It obviously aggravated him enough that he got up and left. As soon as he did, the bartender bought me a drink. “Thank you,” the bartender said, “he’s been here all week scaring everyone within earshot.”
Fast forward a year later and I’m here to say I was wrong – the virus certainly has changed the world. For those of us in healthcare sales, it’s changed our routines and sales cycles. What has been interesting to watch is how the different components of our industry have reacted and overcome the challenges of a year with COVID.
As this year starts to unfold, I’m very optimistic that we will move closer and closer back to being who we are – a thriving, always pressing forward country full of opportunity and willing to help those less fortunate. For those of us here at Repertoire, I’m excited to report we’re off to a record start. This is what gives me enormous hope that our industry is headed in the right direction, with manufacturers investing in the channel and the channel consuming the content being created in order to deliver more value, efficiency, and products to those that need it the most, our front-line workers.
In closing I would compare 2020 to the Tampa Bay Buccaneers’ defense in the Super Bowl, and 2021 to Tom Brady delivering yet another GOAT offensive performance at the highest stage. We got through 2020 playing a lot of defense while we figured out how to solve our customers’ biggest problems. Now it’s time to go back on offense and start growing again.
Hopefully, March 12 this year will be the first of many trips for us all.
Dedicated to the industry,
R. Scott Adams
PS: I’m not a Brady fan, but the Bucs’ D was something special to watch this year!