Take a Deep Breath
2017 was the last time we had an off-the-charts flu season. Think about all that has taken place since then, not only a global pandemic, but in many cases our way of life. We are all more conscious when in public with social distancing, washing our hands, and in some cases still wearing masks.
Yet even with all the extra precautions, it appears we may be in store for a respiratory season that will no doubt be one for the record books.
The southern hemisphere has recorded an incredibly high flu season, which historically predicts what’s to come for us. To help you and your caregivers prepare for the season, we’ve moved our respiratory content up to August versus the traditional September issue. From the cover story to the supplement, we hope this content gives you the tools you need to have a successful next few months while helping your providers deliver state-of-the-art care through proper diagnoses.
As you can see on the cover, we have multiple sponsors this year. Each of these manufacturers deliver quality products that you will find in the respiratory supplement. Many of them also have 2-minute drills found in RepConnect to help you start the conversation with your clients. As the famous saying goes, “put your money where your mouth is.” These manufacturers have done just that by sponsoring this issue to help you. Please show them your gratitude of their support by selling their products this respiratory season. Each of them supports distribution, and their teams are ready to help you wherever they can.
One final note, the No. 1 comment we hear from each of the diagnostic companies is, “It’s never too early to get the providers prepared.” So, start selling the test kits today and keep your clients in front of what appears to be a roller coaster ride this season.
Dedicated to the industry,
R. Scott Adams