Strategic partnerships are beneficial to companies within the medical device industry because they increase brand recognition and provide marketing opportunities. QuidelOrtho began partnering with professional and collegiate sports teams during the COVID-19 pandemic with the goal of increasing its brand recognition. While QuidelOrtho’s partnerships with sports teams are not necessarily a “traditional” medical industry partnership, together, QuidelOrtho and the sports teams have increased visibility while positively impacting surrounding communities.
Tune in to this podcast featuring QuidelOrtho President and CEO Doug Bryant to learn more!