Welch Allyn is a recognizable, respected brand in the healthcare arena, with deep ties to clinicians and physicians starting medical school.
“Welch Allyn has an enormous brand equity with providers because of that familiarity and trust, going all the way back to the experiences they first had in med school and then the experiences they have with the products later in their careers,” said, Alisa Salibra, the Vice President of Global Marketing for Frontline Care at Baxter. In a recent podcast, host and Repertoire publisher Scott Adams sat down with Salibra to discuss the recent acquisition of Hillrom by Baxter and the future of frontline care.