July 12, 2023 – Can you tell when someone is lying? Unless you know them well, it can be difficult to determine when the other person is not being completely honest with you. Body language is often a great indication for identifying whether someone is lying to you or not. Knowing how to read body language is an invaluable skill in a sales environment, giving you an edge on your competition that allows you to improve your sales technique and drive revenue.
Traci Brown is a body language expert, trained to spot even the slightest deception. Ranked No. 3 in the world as a body language expert, Brown has studied her craft alongside members of the military and law enforcement. While she’s qualified to work at that kind of level, she uses her talents to help businesses detect fraud and help sales reps improve their tactics.
Repertoire recently sat down with Brown to discuss how body language and fraud detection can be used in a sales environment to better understand the needs and wants of the customer.
Read more in the latest issue of Repertoire Magazine.