July 17, 2024- Fewer things will kill a sales rep’s reputation than coming to a sales meeting underprepared or completely unprepared. A lack of preparation is a bad look for the sales rep and the organization, which is why they need to be equipped with the proper resources to adequately prepare.
While the sales rep has the responsibility of representing the company and the product with excellence, it’s the responsibility of the organization and its leadership team to equip the sales team with resources and training that will support them through the sales process. That’s where sales enablement comes in.
Repertoire Magazine recently spoke with Robert Fox, the director of global revenue enablement at Domo, Inc., about what sales enablement means, how organizations can use it to ensure the productivity of their sales teams, and the qualities of a good coach. Domo is a software development company that helps customers leverage data to drive better results for their business.
Read More in the latest issue of Repertoire Magazine.