A “one-size-fits-all” strategy rarely works beyond socks and gloves—it’s certainly not a technique successful companies use to target or understand customers, or both! In this day and age audiences are receiving messages from all directions. So how do businesses ensure that their message isn’t lost in all the noise? Market (or audience) segmentation is defined by a … [Read more...]
Digital marketing – Should you embrace it?
Repertoire’s Scott Adams interviews Eric Shanfelt, founding partner of E-Media Strategy. During this podcast Scott and Eric unpack the following topics around digital marketing: What are some of the biggest trends that you see today with digital marketing and how do those apply to healthcare organizations? What do you think of social media as a marketing tool? Is it … [Read more...]
Content Marketing is Changing the Way We Market
In this podcast, Repertoire Magazine’s Scott Adams interviews Michael Brenner on why content marketing is key and why he thinks healthcare is behind in understanding content. During this podcast Scott and Michael cover: Why content market is key to healthcare organizations Who today's buyer is Measuring ROI in content market … [Read more...]