Repertoire’s Scott Adams interviews Eric Shanfelt, founding partner of E-Media Strategy. During this podcast Scott and Eric unpack the following topics around digital marketing:
- What are some of the biggest trends that you see today with digital marketing and how do those apply to healthcare organizations?
- What do you think of social media as a marketing tool? Is it effective for the healthcare industry?
- How about content marketing? A lot of people are talking about how important it is to build a content relationship with your customers or potential customers.
- We’ve been hearing a lot about the EU’s new General Data Protection Regulation. Does that affect how healthcare organizations will market themselves in the future?
- Finally, what is one of the biggest mistakes that you see marketers make?
This is a sneak peek in to the workshop Eric will be doing during the Strategic Marketing Summit next month in Atlanta.