Click Here to Read (w link to pdf) Healthy Reminders For 2019, get on the right thing – and stay on it PUBLISHER’S LETTER Take Heart! Cardiac tests and the physician office lab Customer Contacts in 2019 Survey: Reps prefer email to texting, but face-to-face contact still strong Regional, local alliances playing a bigger … [Read more...]
Windshield Time
Sedans: Endangered species The sedan appears to be endangered, reports the Chicago Tribune. This year’s list of discontinued cars includes: the Buick Cascada, a four-seat convertible introduced in 2016; Cadillac ATS sedan; Ford Fiesta; Ford Focus; Ford Fusion (though it is rumored to be reincarnated as a sports wagon); Ford Taurus; and Volkswagen Beetle. The best of the … [Read more...]
Just Give it to Me Straight
Smart Selling: Distributor Sales Strategies From HIDA By Elizabeth Hilla, Senior Vice President, Health Industry Distributors Association When you’re a customer, which would you rather hear: A) marketing spin designed to make you feel good, or B) honest information, even if it’s bad news? If you’re like me, you’d prefer B, the straight scoop. I know my daughter … [Read more...]
Regional, local alliances playing a bigger role
Study shows that most are affiliates of national GPOs Purchasing through national alliances has somewhat diminished, according to the authors of a study published this summer in Health Care Management Review. Over 10 years, hospitals have diversified GPO memberships to include regional/local alliances (many affiliated with their national GPO) and engaged in … [Read more...]
Customer Contacts in 2019
Survey: Reps prefer email to texting, but face-to-face contact still strong It’s a sign of the times. Email is the most often-used form of rep/customer communication today, though face-to-face contact remains a strong second. Phone calls are third, and text messaging has yet to catch on, at least in the professional setting. These are results from reps who responded … [Read more...]
Publisher’s Letter
What Will 2019 Bring? There is something about a new year and a fresh start that gets me excited. Regardless of how 2018 ended, we get to start over and try new things, close new business, and forge a sales year from day one. As salespeople the new year has opportunity to be sure, but it also means new sales goals to meet. I would encourage each of you to embrace 2019 with … [Read more...]
RepCorner: Ed Draper
Ed Draper: The fire within As a kid in Kaleva, Michigan, Ed Draper knew he wanted to help people. And he had a pretty good idea how he would do so – firefighting, like his father. After years of doing so, he found that selling medical supplies and equipment to first responders was another way to help people. He was named Rookie of the Year and Account Manager of the Year … [Read more...]
Quick Bytes
Hold tight Smartphone owners accidentally broke more than 50 million phone screens last year (that's nearly two every second), and replacing those screens cost them $3.4 billion, according to SquareTrade, an Allstate company and protection plan provider. A study found that 66 percent of smartphone owners damaged their phones in the past year, with cracked screens leading the … [Read more...]
Move it!
Regular physical activity is essential to our health Physical activity is linked with even more positive health outcomes than previously thought. Even better, benefits can start accumulating from small amounts of, and immediately after doing, physical activity. Just released, the Physical Activity Guidelines for Americans – issued by the U.S. Department of Health and … [Read more...]
Bottom line: Obesity itself is harmful
A Cleveland Clinic genetic analysis has found that obesity itself – not just the adverse health effects associated with it – significantly increases the risk of Type 2 diabetes and coronary artery disease. The paper was published in the Journal of the American Medical Association Network Open. Coronary artery disease – and complications that arise from it, such as … [Read more...]