Click Here to Read(link to pdf) Publisher's Letter What We are Learning from COVID-19The response to the COVID-19 pandemic proves just how creative, resilient, and effective the worldwide healthcare community can be Contracting Executive ProfileRobert Wiehe, Senior Vice President, Chief Supply Chain and Logistics Officer, UC Health, Cincinnati, … [Read more...]
Industry News
Midmark names new VP, corporate strategy Midmark Corp. (Dayton, OH) announced Beth Walters was promoted to VP, corporate strategy. In this new role, Walters will be responsible for leading the development and maintenance of Midmark’s corporate strategy while collaborating to ensure alignment of functional strategies across all three of Midmark’s business units – medical, … [Read more...]
AMA releases the 2021 Current Procedural Terminology (CPT) code set
The American Medical Association (AMA) has released the 2021 Current Procedural Terminology (CPT) code set. The updated code set is “the first major overhaul in more than 25 years to the codes and guidelines for office and other outpatient evaluation and management (E/M) services,” the AMA says. Among the additions to the 2021 code set are new medical testing services … [Read more...]
Windshield Time
Silvercar by Audi Audi of America recently announced the expansion of the brand’s U.S. mobility solutions with the availability of Silvercar by Audi at Audi dealerships. Customers will now have access to Silvercar by Audi at participating dealerships in several markets to rent from an exclusive Audi fleet and enjoy the customer satisfaction and premium Silvercar by Audi … [Read more...]
Quick Bytes
Customize your company’s voice Google recently launched a few updates to its Contact Center AI product. Among them is Custom Voice, available in beta, a new capability for CCAI and Text-to-Speech API that lets you create a unique voice to represent your brand across all your customer touchpoints, instead of using a common voice shared with other organizations. By taking … [Read more...]
Leveraging Technology with a Personal Touch Leveraging Technology with a Personal Touch
Take your sales meeting to the next level By Sharon Cohen, HIDA Communications Director In early 2020, we all started to hunker down in our home offices while healthcare facilities pivoted to take on the tsunami of COVID-19. The routine day of a sales rep was turned upside down when travel stopped and onsite client visits disappeared. Sales reps often feel like … [Read more...]
Staying the Course
For Beth Majure, her customers have always been her priority. By Laura Thill From order takers to sales consultants, medical products salespeople have leapt multiple hurdles over the years to ensure their customers are equipped to offer the best possible patient care. Today, however, it’s not only about meeting the customers’ needs, but also helping them know what those … [Read more...]
Health news and notes
Being mindful Mindfulness is a simple self-care tactic that can reduce stress, help you be less reactive, and assist you in finding a path to greater calm. Utah-based Intermountain Healthcare announced in September it was offering free online classes to help people comfortably work toward achieving better emotional wellness. Many people who practice mindfulness … [Read more...]
Finishing Well
10 effective strategies for closing the year strong By Sandler Systems, Inc. It’s hard to believe, but the end of an unusual year is almost here. How’s your year been so far? Maybe it’s been understandably disappointing and you’re looking to improve what you can while you can. Or maybe you’ve thrived in the recovery and rebounded into a terrific year and simply want the … [Read more...]
Selling to the Government
The federal government presents a massive opportunity for vendors. It also presents a tremendous challenge. Companies will need the right partner to help capitalize on the opportunity, and MedPro is just the partner. The U.S. federal government is the largest buyer of medical supplies globally. It presents a huge opportunity for organizations to sell their products and … [Read more...]