IMCO names Adam Deets as director of primary care IMCO recently named Adam Deets as director of primary care. In his new role, Deets will be responsible for managing IMCO’s primary care business including membership support, vendor relations, and program effectiveness in this segment of healthcare. Deets brings with him nearly 20 years of sales experience in healthcare in … [Read more...]
PWH® Celebrates Achievements, Connection and Inclusion
By Rachel Bailey, Editor, PWH® Connect Journal The Professional Women in Healthcare® (PWH®) organization celebrated the achievement of being together in-person at its fourth annual PWH® Leadership Summit in Westminster, Colorado, May 16-18, 2022. The PWH® Leadership Summit is our industry’s only conference dedicated to diverse and inclusive leadership development. Driving … [Read more...]
Lean Marketing in Healthcare
Five strategies for small suppliers. The healthcare industry is a highly competitive market. In the United States alone, 784,626 healthcare companies are vying for consumers. Small healthcare suppliers have a big challenge ahead of them when competing with big brands. They don’t typically have the marketing budget that large companies do, so they don’t have the same brand … [Read more...]
Halfway through 2022, HIDA Continues to Lead
By Matt Rowan, President & CEO, Health Industry Distributors Association As HIDA began 2022, our Board of Directors committed to four key areas of focus: pandemic preparedness, diversity & inclusion, environmental stewardship and membership growth. As we approach mid-year, HIDA is pleased to report substantial progress on all of these issues. Preparing for future … [Read more...]
Breaking the Rules of Healthcare: Getting the Quality of Care You Pay For
When patients have a choice of where to go for care, providers must also improve care By Dr. Robert Pearl As consumers, we typically assume there’s a positive correlation between price and quality. We expect the $40 toaster to have distinct advantages over the $20 model and the luxury sedan to have superior engineering compared to the midrange option. But when it comes … [Read more...]
Heightened Cybersecurity Awareness
The healthcare sector was the victim of more ransomware attacks than any other sector in 2021. By Daniel Beaird Russia’s invasion of Ukraine has marked Europe’s largest refugee crisis since World War II with more than 6 million Ukrainians fleeing the country.1 Meanwhile, the war in Ukraine has U.S. health systems and supply chains on high alert for cybersecurity … [Read more...]
Physicians on the Move
The number of physicians employed by hospitals and health systems is growing, according to a recent study. By Pete Mercer With all the challenges healthcare has faced in the last couple of years, it’s no surprise that the industry as whole is constantly shifting and changing. The latest trend signifies a greater shift towards consolidation in the healthcare marketplace, … [Read more...]
An Extended Market Footprint
IMCO’s Jay Butler discusses the growth and importance of the Extended Care market. By Graham Garrison It seems like everyone in the med/surg industry has a different definition for Extended Care, said IMCO’sJay Butler. “From an IMCO perspective we define it as everything from ‘post acute’ – including HomeCare, DME, Hospice, LTC – to everything in between,” said Butler, … [Read more...]
Home Care is Going National
As home care providers keep growing, what happens to local suppliers? The demand for home care is growing, sparking a wave of consolidation by private equity firms, payers and big health systems. It’s a busy and challenging environment for local providers of home-based medical services as well as their suppliers. “The pressure being applied by higher costs, difficulty … [Read more...]
The Hilton Family
One family discusses a journey through med/surg sales generations in the making. Brad Hilton was at a crossroads early in his career and he wanted his father Herb’s advice. He had a consulting opportunity on the table that would make more money. “This was a big deal, and he gave me some incredible advice and feedback,” Brad said. They jumped in Herb’s truck and … [Read more...]