The danger of being average, and how to create amazing experiences for your customers. By Pete Mercer If there’s one thing that we can rely on year after year with any amount of certainty, it’s that things will change. Change is inevitable, especially in business. For business owners, embracing that change is part of the daily challenge of operations – finding the … [Read more...]

Five things buyers do to get you to lower your price. By Brian Sullivan Tired of customers asking you to lower your price? Don’t be. They should, but only if they are smart buyers. Below are five things that “smart buyers” do to make sure they are getting the absolute best price from you: No. 1: Prepare Today, it’s easier than ever to find out what other people have … [Read more...]

Today’s clinicians want comfort, safety, and recognizable infection prevention brands they trust. By Paul Girouard There was a famous quote from Mercury Astronaut John Glenn about how he felt when his rocket was about to lift off.  He replied, “Well, the answer to that one is easy. I felt exactly how you would feel if you were getting ready to launch and knew you … [Read more...]

How reps can simplify their workload and keep customers’ physician office labs running smoothly. By Jim Poggi Whether you are dealing with a long-standing lab customer or a new moderate complexity laboratory customer, your objectives are to assure their satisfaction by assessing and addressing issues related to the big picture issues: lab performance, the quality of the … [Read more...]

Preparing for Future Growth What are we doing right now to ensure we have future success and growth?  This question keeps resurfacing in my mind. To grow and keep moving forward, we must be doing things today to prepare us for the future.  During this year’s Super Bowl, that question kept popping up as I watched Philadelphia Quarterback Jalen Hurts. In the … [Read more...]