First Thoughts on 2024 What will 2024 have in store for us as a country, industry, and individually? My guess is we will all be sick of the election cycle the media will put us through over the next 11 months. Hey, at least we have two 80-year-olds running for the most powerful seat in the free world, right? I’m not sure I’d let either of them do much more than play … [Read more...]
30th Anniversary Issue
Click Here to Read (link to pdf) 30 Years of Lab Examining the major trends and stories in the physician office lab market over the last 30 years Words of Wisdom Industry leaders reflect on lessons learned over the last three decades Selling with Heart The timeless tenets of medical sales success 30 Years of Repertoire Join us as we look at some of the … [Read more...]
30 Years of Repertoire
For 30 years, the medical community, payers, the government, and the American public have worked to understand what “high-value care” really is. And for 30 years, Repertoire has been watching. We have reported as medical care expanded to include behavioral health, oral health, even socioeconomic wellbeing. We have watched retail clinics, urgent care centers, IDNs, digital … [Read more...]
Selling with Heart
The timeless tenets of medical sales success. By Brian Sullivan It was 1990 and I was a young, naïve salesperson, working fresh out of college for Welch Allyn. After spending several months working on the factory floor, stuffing boxes in shipping and taking orders in customer service, my marching orders came. “Sully, your sales territory is ready. You’re moving to … [Read more...]
Words of Wisdom
Passion. Presence. Empathy. Relationships. These are a few of the words that several leaders in the med/surg community gave when Repertoire reached out asking them to impart what they have learned over the course of their careers. We would like the thank the following individuals for sharing their insights: Truth By Rob Saron, former President and Director/SVP Global … [Read more...]
30 Years of Lab
By Jim Poggi If you need any proof that the lab business is robust, clinically relevant and a powerful element of the value proposition of manufacturers and distributors alike, look no further than its technical and clinical performance over the past 30 years. Despite recessions, increasing levels of government regulation, reductions in reimbursement and the COVID pandemic, … [Read more...]
December 2023
Click Here to Read (link to pdf) Publisher's Letter Ready for Takeoff Build your infection prevention checklist and watch your sales take flight Walmart Health's Big Push The retail giant is quickly expanding its health centers and offering virtual care to its employees Personalized Virtual Care Leading health systems partner with consumer-focused platform for … [Read more...]
Applied Impov
How the principles of improvisation can be used in a sales setting. By Pete Mercer Improvisational theatre is an art form that has been around for centuries, entertaining and regaling the masses through the feat of thinking on your toes. This ability to be flexible and nimble in a high-pressure situation is crucial to the art and spirit of improvisation – without that … [Read more...]
Determining Your Brand’s Marketing Audience
When determining how to make a brand’s marketing tactics more successful, businesses are often told to create campaigns that will appeal specifically to their “target audience.” What exactly is a target audience, and how does a brand determine who they are selling to, and what consumers they could potentially be selling to? Read on to learn about how businesses can determine … [Read more...]
DSCSA Compliance
What distributors need to know. By Christina Lavoie, Director of Policy, Health Industry Distributors Association If your company, like most medical products distributors, sells some pharmaceutical products (such as lidocaine or vaccines), you’re required to comply with the new Drug Supply Chain Security Act (DSCSA). The FDA recently gave healthcare suppliers a 12-month … [Read more...]