A conversation with bestselling author and speaker Kevin Brown. By Pete Mercer How has your perception of leadership changed over the years? Leadership is a buzzword that circulates online, through the keynote speaker circles, across multitudes of blogs – both professional and personal – and in hordes of books designed to help people discover what they might be missing in … [Read more...]
Story Selling
Why telling stories is the most powerful way to sell. By Brian Sullivan Several months ago, on the way home from the airport, I popped into a Waffle House, sat down, and ordered some lunch. As I turned to my right, I noticed a woman in tattered clothing sitting alone with her head down in a booth. Hoping to brighten her day, I said hello. She quickly perked up, smiled, … [Read more...]
Henry Schein Medical Hosts 2023 National Sales Meetings
East and West Area Meetings brought together more than 1,200 Team Schein Members, supplier partners, and exhibitors to discuss ‘The Human Touch in a Digital World.’ Courtesy of Henry Schein Medical Henry Schein Medical, the U.S. medical business of Henry Schein, Inc. (Nasdaq: HSIC), recently hosted its 2023 East and West Area Sales Meetings, bringing together more than … [Read more...]
Steve Dennison: A presence missed
People will remember Steve Dennison for his knowledge, humor and talent. But just as important, they will recall his interest in and love of the people around him. The director of vendor relations for IMCO died in January at the age of 68. “He knew every product, product number, manufacturers’ history and every time the name changed,” says IMCO CFO Ashleigh McLaughlin. “We … [Read more...]
Understanding Sepsis
Knowledge is key to better outcomes for post-sepsis patients. In the past, I have written a fair bit about sepsis, so this column will have some familiar elements. But there is a lot that is new, including an update on diagnostic methods and new information on the incidence of sepsis in the general population, how often it is initially diagnosed in primary care, and some … [Read more...]
Publisher’s Letter
Spring Into Action With spring in the air, it’s time to spring into action. Last month I wrote about what are we doing now to have future growth. What is our game plan to grow our skills, business, relationships, and ourselves? Knowing that plan, writing it down, and springing into action brings it to life. I actually took my own advice and did this for myself and … [Read more...]
March 2023
Click Here to Read (link to pdf) Publisher's Letter Get the Picture How reps can simplify their workload and keep customers' physician office labs running smoothly Name Recognition Today's clinicians want comfort, safety, and recognizable infection prevention brands they trust Smart Buyers Five things buyers do to get you to lower your … [Read more...]
Industry News
American PPE manufacturers launch new group The American Medical Manufacturers Association (AMMA), a new group representing domestic personal protective equipment (PPE) manufacturers from across the country, launched recently. AMMA will work to highlight the critical need for the United States to have consistent access to quality and American-made PPE, especially in times of … [Read more...]
Celebrating Preparedness Wins on Capitol Hill
By Linda Rouse O’Neill At the end of 2022, HIDA achieved multiple legislative wins to strengthen the medical supply chain. These provisions are a victory for patients and providers, and are the result of several years of advocacy by our association and our member companies. In April 2020, Representatives Debbie Dingell (D-MI) and Jackie Walorski (R-IN) introduced the … [Read more...]
Inbound Marketing Mindset
3 reasons healthcare inbound marketing is a must. Inbound marketing can help generate qualified leads and drive quality traffic to your site. Here are three reasons you should adopt a healthcare inbound marketing mindset. No. 1: Alleviate concerns and boost confidence The world of medical distribution can be a highly complex industry. Between technical lab equipment, … [Read more...]