This year over $1.5 billion of casework will be purchased and installed in medical spaces. Yet most of that casework is not designed to meet the stringent needs of those spaces. The upfront price might be lower, but over time it may actually cost customers more if delamination or warping occurs, glides and hinges break, etc. And traditional cabinetry is typically not flexible enough to be reconfigured if workflow or demand changes.
Furthermore, when casework is designed for a medical space, it typically does not have the aesthetics or brand appeal the health system is looking for. That’s why your physician customers will appreciate the Synthesis™ Casework Collection by Midmark Corporation.
Probing sales questions
Begin a discussion with your physician customers by asking the following:
- “What casework projects are you planning?” (Look for projects that are still in the planning stages.)
- Customers can rely on Midmark’s team of design experts and project managers for help planning their next casework project. We can work with their architect and/or planner to design a solution to meet their needs.
- “Is the casework you’re considering designed for a medical space?”
- The Synthesis™ 18-gauge, powdered-coated steel frame holds hinges and slides up to 192 percent better than that of traditional wood cabinets.
- Seamless door and drawer fronts and seamless tub drawers help prevent points for delamination, as well as support infection control protocols.
- “Does your casework support your clinical workflow?”
- Synthesis™ is designed to optimize available space and improve access to supplies. It offers:
- Full access to drawer space, with full extension ball-bearing slides.
- Integrated glove and towel dispensers.
- Mobile treatment cabinets, which minimize steps in the clinical space.
- Internal and external configuration flexibility.
- Synthesis™ is designed to optimize available space and improve access to supplies. It offers:
- “Is your casework designed to support your infection control protocols?”
- Synthesis™ uses:
- Seamless thermofoil panels.
- Seamless one-piece polystyrene.
- EPA-registered antimicrobial pulls (optional).
- Preventative biocidal surface.
- Synthesis™ uses:
Explaining these points to your customers will help them understand the value of investing in the Synthesis™ Casework Collection. And in addition to the advantages of efficient medical design, infection control support, flexibility and durability, the Synthesis™ Collection also provides the aesthetic appeal that clinical casework is typically lacking.
Contact the Midmark representative in your area. Call 1-800-MIDMARK or visit midmark.com/synthesis to learn more Synthesis™ and how increased casework sales can improve sales in your current categories.
Manufactured by Midmark Corporation, Versailles, OH.
Editor’s note: Sponsored by Midmark Corporation.