Summer is an ideal time to educate physicians’ offices on newer influenza diagnostic testing options and prepare them for the upcoming influenza season.
Why help customers look at newer flu testing options now?
The FDA has determined that many of the tests on the market do not perform adequately, especially in terms of sensitivity. Therefore, FDA proposed reclassification of these tests from class I to class II, with the addition of special controls required to provide reasonable assurance of the safety and effectiveness of these devices. The FDA placed notice of this proposed change in the Federal Register on May 22, 2014, and the final order has been drafted and is under final review. At the time of the proposal, most currently marketed tests did not meet these proposed requirements. However, the BD Veritor System meets these new requirements.i
Why sell the BD Veritor System?
The BD Veritor System is the first CLIA-waived digital immunoassay (DIA) for rapid detection of Influenza A+B, RSV, and Group A Strep. DIA is a new category of immunoassay in which the assay and instrument combine advances in detection particles, optical image recognition and interpretation algorithms to improve accuracy. This new technology detects more influenza positives than the older visually read technology that is still widely used. ii The BD Veritor System provides results with less than 50 seconds of hands-on time while removing the errors inherent in visually read methods. With the launch of the BD Veritor System Combo pack, which ships with two Flu kits and a reader, it is an easy time for customers to get started using the product. For a limited time, it is available for the price of just two kits.
Probing sales questions
- “What makes you confident about the accuracy of the results of the test you use today?”
- “Do nurses or med techs ever have indeterminate tests?”
- “Would an objective result help boost your confidence?”
With all of the changes in healthcare, your role as product consultant is more important than ever. Take these next few months and help your customers tackle the pending changes in the influenza diagnostic market by offering the BD Veritor System.
Editor’s note: Sponsored by BD.