- Primarily works with physician customers
- Territory includes South Carolina
Repertoire: What do you offer your distributor rep partners to enhance their sales?
Weisberg: I offer my distributor rep partners consistency, reliability, and integrity.
Repertoire: How can your distributor rep partners help you add value to your accounts?
Weisberg: My distribution rep partners most often are the eyes and ears of the customer. Oftentimes, they see them week in and week out – unlike myself due to the larger territory I cover. I rely on them to help me find opportunities within their respective accounts. My distribution partners help me bring solutions that offer enhanced benefits within their customers’ offices. The products, services, and solutions enable their customers to provide better care to patients and improve clinical outcomes. It’s a very rewarding scenario when my distribution partners and I come away from a close in one of their accounts. We feel that we’ve provided a valuable solution to a practice for in-office, point-of-care testing, which allows for timely treatment decisions. We know that in today’s busy healthcare environment, efficiency is paramount and “knowing now matters.™”
Repertoire: What is the biggest change you anticipate in medical product sales in the next several years?
Weisberg: Change is inevitable, particularly in healthcare. Change is never easy, but the end result has the potential to make the healthcare experience better for all. Alere and our distribution partners plan to be an integral part of this change. Technology adoption centered on innovation, efficiency and improved outcomes will continue to be the biggest change. These items tied in with connected health will continue to be a few of the main drivers within our industry. Our customers hopefully will be looking at implementation of Stage 3 of Meaningful Use and ICD-10 in their proverbial rearview mirrors within the next five years.
Manufacturers and distributors will not see success if they can’t provide solutions that keep the customer as efficient and relevant as possible with technology within their office. This technology is in both the clinical and business realms. Everything is moving toward value-based outcomes and how well our customers do in managing patient care. This is going to ramp up significantly over the next five years and beyond. These are exciting times, as we’re all part of the rapidly changing healthcare landscape in working to make it better.