Lyme disease is on the rise – reported cases have more than doubled between 2004 and 2016 and the disease has begun spreading to new areas.
Repertoire’s Scott Adams and Janet Anna, marketing manager for Quidel, discuss proper Lyme disease testing and diagnosis and their effect on patient outcomes. This is need-to-know information for Distribution Reps selling into physician offices and for care providers who want to get a better understanding of Lyme disease testing.
In this brief, 20-minute podcast, Scott and Janet discuss:
- The reasons for the rapid spread of Lyme disease
- Who should get tested
- What type of facilities should test for Lyme
- The process of two-tiered testing (amino acid assay, with positive results confirmed by a western-blot test)
- Strategies that distribution reps can use to identify and sell to potential customers
- The dangers of lab-developed tests as well as incorrect tests
- And how using the right test can improve accuracy and save time