The Next 100 Days
For the past few weeks all we have heard about is President Trump’s first 100 days. Frankly, who cares? Let’s talk about the next 100 days. Summer is always a good time to reset and get ready for selling season when kids are back in school, but this year, what if you worked on the basics in your territory? My guess is it would help your customers, and it would help make your year.
Since I took over writing the Publisher’s Letter, my push during the summer has been to focus on your consumables. It is the perfect time to lock up business you may be missing but should no doubt have. This month’s cover story “Facing the Threat” is a perfect example of consumables we should all be selling in every account.
Hospital readmissions, post-acute with bundled payments, and surgery centers are all impacted by HAIs. As Gina Pugliese RN, MS, FSHEA, vice president emeritus, Premier Safety Institute®, Premier Inc. says in the article: “It absolutely makes sense to manage infection prevention across the care continuum and at all points or transitions of care. However, this has made sense for a long time – ever since the movement from a fee-for-service to a value-based payment system began. We are seeing more attention given to HAIs through care coordination and prevention efforts among patients in different settings with the emergence and expansion of value-based care models, such as accountable care organizations, bundled payment models and patient-centered medical homes,”
HAIs are not just the hospital’s problem anymore. They are across the care continuum, and this is great content to use to sell more infection control products over the next 100 days. Remember, content like this shows your customer you care, they need it, and it draws them to you.
My challenge for you over the next 100 days of summer is to be jealous for the infection control products in all your accounts. The stakes are too high for your accounts to not be using the right products.
Dedicated to the industry,
Scott Adams