A Strong Finish
If 2020 was Halloween, it would certainly be a trick verses a treat. The good news is, it’s October, and this crazy year is three months from being over!
As I talk with reps around the country, I’m pleasantly surprised at how optimistic you all are and how you’ve learned to thrive in an environment that goes against how we’ve all grown up in the industry. I’ve always loved face-to-face sales calls and meetings. Attending your national sales meetings and events has been a staple in my career, not to mention the people I’ve been blessed to meet and call lifelong friends along the way.
I have faith that live meetings and ride days will return some time in 2021, and I long for the day when we get to bump fists or elbows, or get really crazy and give each other a hug. In the meantime, we must keep moving forward and selling to the folks taking care of Americans.
As I’ve stated in videos and Publisher’s Letters this year, your relationships with customers have never been more valuable to our industry’s future. These relationships will be the driving force to finish 2020 strong and launch 2021 in a positive direction.
Watching our distribution sales professionals pivot over the last several months has been a case study in how salespeople thrive in times of chaos. Here are a few stats for you:
- Repertoire’s website traffic is up 165% verses the same time last year
- Repertoire magazine being read online is up 180% and page views are up 225%
- Sessions viewed of our 2-Minute Drill videos have doubled over last year January – August. These are short conversation starts we build for manufacturers. You can find the entire library in the RepConnect app.
I share this information with you for two reasons. First, it is evidence you want good content to help you sell more during the “New Norm.” Second, for those who may be struggling, look to your peers for guidance. They are consuming content, then using it to help them bring value to their customers.
We will continue to work with best-in-class manufacturers to help bring you the latest content, videos, podcasts, and articles to keep you armed to sale more in this new virtual selling world.
That said, put on your mask and go trick or treat!!!
Dedicated to the industry,
R. Scott Adams