December 2021 – Repertoire Magazine
Positive Momentum
I went back and read my December 2020 Publisher’s Letter just to remember how much we all wanted 2020 to be over with. The funny thing is, I didn’t mention it in the column. Instead, I highlighted the positives of the year and the fact that we all came through it for better or worse.
So, for this issue, I’m going to take a page from R. Scott Adams of 2020 and stay with the positives by sharing some stats you helped us achieve on behalf of the manufacturers that keep our lights on:
| Stats | 2020 | 2021 |
| Repertoire Website Sessions up | 235% | 250% |
| Page views up to 150,000 | 150,000 | 340,000 |
| Bounce rate down | 18% | 12% |
| 2-Minute Drill module views up | 50% | 47% |
| Repertoire subscriptions | Grew | Grew |
After coming off a record year in content consumption, we somehow found a way to increase it year over year. This isn’t in anyway to brag on Repertoire – it’s to brag on you, the Repertoire reader. You continued to keep tapping into our content.
As we look back on 2021, it was a better year than 2020 in so many ways:
- Bama won another one
- We avoided lockdowns
- We had live meetings
- We made face to face sales calls
- We came out of the PPE backorder situation
- Vaccines for COVID were delivered
- Normal life started to return
- The Braves won the World Series
Those are just a few things that come to mind for me. As you slow down for the holidays, my challenge to you is three-fold.
1. Take a minute to thank your manufacturers and your customers
2. Stop and thank yourself for the work you have done these last 24 months
3. Write down the positive things you recognize from 2021
We live in a great country, and we work in a wonderful industry. From all of us at Repertoire, Thank You to our advertisers and readers. We love you!!!!
Merry Christmas,
R. Scott Adams