“It’s Nice to be Back”
In December we hosted our first live National Accounts meeting in almost two years. We had close to 100 paid attendees and 10 amazing speakers talking all things National Accounts.
My hope is this will be the beginning of a trend back to live events. It appears most of the distributors have national sales meetings scheduled for 2022, as well as many of the manufacturers and the GPOs.
As I sat in the meeting last month looking around, it struck me how much we as human beings need one another and enjoy one another. Listening to the conversations, almost everyone started with, “It’s just nice to be back out and on the road seeing everyone.” I couldn’t agree more.
We are an industry of relationships. It’s the key ingredient that keeps us going and allows us to serve America’s caregivers. One of the speakers made a comment to the National Accounts executives, “If you put our patients first, and you value/respect the relationship, we will have a long and fruitful partnership.” So simple, yet so true.
As we move forward in 2022 and we start seeing each other at meetings and in the field, let it sink in how important the relationships you have with your manufacturers are to you and how important your relationship is to your accounts. Relationships will take us all further than we could possibly imagine. I’m excited to see how we all react this year as we get to shake hands, hug, laugh, and learn in the new and improved 2022.
Have a wonderful first month to the year!
Dedicated to the industry,
R. Scott Adams