Remember When You Were New?
At the beginning of each new year, we talk about making changes and all the good things we want to accomplish as we start fresh. As I have stated before I usually do this on my birthday, December 30 (don’t worry about my age). So to close 2021, I did my traditional list of things I’d like to get better at in 2022 – health, business, and personal. While goal-setting is a good practice, I’d like to toss out a different challenge for our industry in 2022.
The last two years have easily been some of the most challenging we’ve faced. Whenever humans go through tough challenges, we tend to get a little more callus, and maybe a bit more cynical towards work, life and people. This isn’t me pointing fingers, it’s just who we are as humans. But there was a time when we looked at the world a little differently.
Remember when you were new to med/surg sales? When all you saw was the upside to every customer visit? When closing a deal felt like you had just won your first Little League game? When giving a presentation gave you butterflies? When cold calling on a practice was a challenge you attacked? When seeing a call from your boss on Friday afternoon made you nervous? When you bragged about putting 80,000 miles on your 1996 Toyota Camry in a year? When attending your first national meeting afforded you 7 hours of sleep in 3 days? When you handed out your business card versus sending an e-card? When growing a relationship with your manufacturer partners was top priority to the success of your territory? When you did your first ride-day and the manufacturer rep closed a lab deal for you? When you called your college friends to tell them how amazing your career was going, or you called your spouse to say you’d just won a trip to Vegas for selling the most power tables?
I could go on, but I think you get the point. What if in 2022 we forget how hard the last couple of years have been and we all start acting like we did when this industry was new to us, and we loved it for the greatness that it still is today? We work in the absolute best space, in the best country in the world, and we get to serve the very best of our fellow citizens every day – the caregivers.
Whether this is your thirtieth year or your third, my 2022 challenge to every reader of Repertoire is: “Remember when you were new and embrace that person as you face every day this year.” My guess is if we all do this, it will be our best year yet.
Dedicated to the industry,
R. Scott Adams
PS: Checkout our 1st ever end-user lead generating QR code on page 11. We’ve done all the work for you, just scan and send.
Think new and try something new in 2022.