Closing Strong
As we near the fall, with college football, the NFL and playoff baseball, it’s time to start thinking about closing out the year strong. For the Repertoire team it is all hands-on deck as we work with the manufacturers who support you by advertising in our magazine and delivering content to help you be better prepared.
For you in medical distribution, it’s selling season as well. Last month, we had a special issue for respiratory season which we are now fully in. If you didn’t have a chance to read the August issue, I highly recommend going back and looking through the cover story, as well as the added supplement.
As busy as respiratory season is, don’t lose sight of closing the year strong with equipment and consumables. On the equipment front, remind yourself and your accounts of the tax benefits to buy capital equipment at the end of the year. If you need help on equipment sales, please reach out to Midmark and Baxter/Hillrom. Both of their teams are ready to help you close the year strong.
Equipment and lab help buy the boat, go on vacations, and purchase the tickets to see Bama (or other) football games live. But take it from a longtime consumables salesperson – table paper, band aids, gloves, soaps, lotions, surface wipes, masks, and gowns add up to help pay the bills. While they may not be exciting to sell, consumables seal your relationship with your accounts and make up a huge percentage of your annual revenue.
Don’t let the quickness of the year’s end stop you from hitting your goals in 2022, and setting yourself up for a successful 2023.
As I end, I want to share some exciting news. Many of you have used RepConnect. When we first launched it in 2013, the app took off like wildfire. We continued to have success with it for the following 5-6 years. However, in the last few years, it’s taken a back seat due to COVID and other outside issues. Well, get ready, because over the last six months we’ve completely rebuilt it to be the place where reps will come to connect with the industry every day. Be on the lookout in the Dail-eNews and future issues of Repertoire for the relaunch in Q4. I promise you won’t be disappointed. This app will keep you up to date with the latest news, and give you access to manufacturers’ collateral material, their rep rosters, podcast, education videos, end-user videos that generate leads, and so much more.
Dedicated to the industry,
R. Scott Adams