September 2023

Managing Compliance in the POL Lab
Why reps must be mindful of the challenges customers face when they commit to a moderate complexity lab

Sponsored: QuidelOrtho’s Strategic Branding

Old Tool, New Tricks
How reps can use email to improve sales

Crafting a Magnetic Cold Email
Seven steps to creating curiosity

Building a Program Around Infection Prevention
International Infection Prevention Week is coming up this fall.

Respiratory Season
What to expect, and how to help your clients prepare, for this year’s respiratory season

How to Leverage Social Media for Your Business

Primary Care’s Link to Health Equity
A California report found increased access to primary care can provide several important health benefits

No Time to Pardon the Interruption
Creating an interruption-resistant supply chain won’t be easy, but it will be necessary

AI in Medical Sales
AI is a hot topic in medicine, and its impact on sales is being noticed

Full Practice Authority
Why the AANP and its new president Stephen Ferrara are advocating for nurse practitioners to have authorization to provide more services

New National Initiative to Strengthen Primary Care

Making Care Primary (MCP) Model to be introduced in eight states to transform nationwide primary care

The Medical Matchmaker
Dr Lara Hochman assists physicians with finding their ideal career in the medical field

Better Outcomes Through Partnership
Dr Jimmy Chung leads the clinical integration for Advantus Health Partners to reduce waste and variability

Sleep Well
Proper sleep is critical to maintaining overall health and well-being

HIDA Urges Thoughtful Approach To Medical Device and Product Sterilization Regulation

Industry News