From Relationships to Respiratory Season
Last month, I wrote about the value of relationships in all walks of life. This month let’s put those relationships to use by preparing your clients for the upcoming respiratory season.
Back in my day we started school after Labor Day, but here in Georgia the kids have been in school spreading germs since August 8. Which means for them and the rest of us, cold, flu, strep, RSV, and COVID season has officially kicked off before we’ve seen one down of football.
The moral of this story is prepare, prepare, prepare …
Each year when we interview the diagnostic companies – Abbott, BD, Cepheid, QuidelOrtho, and Sekisui – they always tell us the same thing. Please tell your readers to get their caregivers prepared for the season. Hopefully, your clients haven’t forgotten the lessons of 2020, but in case they have, now’s the time to use your caring relationships to remind them “Winter is Coming,” and so is respiratory season.
We have a wonderful relationship with the five companies I listed above. Each of them supports distribution and reps in every way possible. This year’s cover story and accompanying supplement are designed to prepare you and your customers for the season ahead. Please take the time to read it for yourself, but also to forward it to your customers. One of the easiest ways to share any article in Repertoire is through the RepConnect app. Simply go into the app and click on the issue, and then find the article you’d like to share. From there, click the quick share button and your email will auto populate, allowing you to share our content with your clients. This not only helps to educate them, but also shows them they are working with a sales professional who cares enough to send them content to better their skills and practice. I realize this seems like a simple thing, but I would chalk it up there as impactful as a handwritten note. By taking the time to help educate them, you are delivering real value as well.
Building relationships takes time and trust. What better way to build trust than caring enough for your client to share great content from amazing manufacturers that support you day in and day out. Please support these five organizations the way they support you through this content and with their sales organizations.
In closing, I would like to say, “It’s Selling Season,” so “ROLL TIDE,” let’s go kick some … Good luck over these next few months. Just remember, it starts with prepare, prepare, prepare!
Dedicated to the Industry,
R. Scott Adams