The IQecg® from Midmark is an easy-to-use, digital, 12-lead resting ECG solution that helps the physician quickly administer testing and access patient information needed to make informed cardiac assessments and provide more efficient patient care.
Greater efficiency, lower costs and better patient outcomes
ECG, or electrocardiogram, refers to the recording of the electrical activity of the heart as waveform tracings so that a trained clinician can properly diagnose the patient’s heart condition. As a digital 12-lead resting ECG solution, patient demographics and ECG test data are stored electronically in the patient’s chart along with other medical history. This allows the clinician to quickly access relevant information, including previous ECG test data for comparison, and provide thorough evaluation of the patient heart condition. A digital 12-lead resting ECG solution also saves time and reduces data entry errors by not having to reenter patient information in following visits.
Probing questions for sales reps to ask their physician customers
ECG equipment is fairly common in the physician’s offices. The opportunities come when the office is expanding the facility, is looking for an EMR connected solution, or a combination of these reasons. Reps can also raise awareness with the following questions:
- Are you currently printing ECG on ECG chart paper? Would you be interested in eliminating the cost associated with printing and filing or scanning ECG charts, and increasing patient care efficiency at the same time?
- The IQecg works seamlessly with Midmark’s IQmanager to provide a digital 12-lead resting ECG solution that eliminates the printing, scanning, and filing costs of ECG paper.
- Are you looking for an ECG that connects to your EMR solution?
- Midmark IQecg integrates with today’s top EHR/EMR systems.
- Are you running a thin-client network? Are you looking for an ECG solution that works in your thin-client environment?
- Midmark IQpath software solution offers uninterrupted testing, smooth data flow and reduces latency issues for facilities running Citrix or Microsoft thin-client environment.
Potential objections might reps might encounter, and how they should respond
Objection: We are not looking for an EMR connected ECG yet.
Response: Midmark IQmanager allows you to use the IQecg to acquire, save, review and edit test reports without an EMR system.
Objection: PC-based ECG is difficult to operate.
Response: Midmark IQecg software is designed with an interface that is intuitive and easy to operate when acquiring a test. It also includes electronic calipers and other necessary tools for the reviewing physician to over-read and edit the report online.
Objection: We are switching EMRs.
Response: Midmark integrates with today’s top EMRs.
Why reps should include this product in their bag
Midmark has been delivering EMR connected digital 12-lead resting ECG solutions for about 20 years. Whether the practice is looking to replace its existing ECG equipment or expanding its facility, Midmark’s IQecg is the right digital solution that will grow with the practice.
For more information, visit midmark.com or contact your Midmark Medical Sales representative for any assistance in the field.