Sponsored: Health o meter® Professional Scales
How company culture influences supplier performance
In a market saturated with options, it can be difficult to distinguish between suppliers and know which brand to recommend to your customer. You want them to get the product that meets their needs but you also want the purchasing, delivery, and usage of that product to be easy and aligned with your business goals. Working with the supplier should also be easy for distributors and sales representatives.
When evaluating products and brands with your customer, consider how the supplier does business:
- How quickly and thoroughly does the supplier respond to a customer’s question?
- Was the product in stock and delivered on time?
- Is the supplier listening to the market and developing products and policies for healthcare providers and distributors?
- Does the supplier have local representatives available as a resource?
Depending on the supplier, its company culture can dictate how these concerns are handled. A strong culture with defined values creates an expectation for a supplier’s employees and drives every aspect of the business. But having a strong company culture is only a good thing if that culture is positive and focused on providing a superior experience for customers.
Customer-focused culture
For nearly 100 years Health o meter® Professional Scales has operated by a strong customer-focused culture with customer feedback frequently affirming the brand offers easy to use products and is the easiest scale company to work with. In acknowledgment of this feedback, Health o meter® Professional Scales formally named its company culture Weigh Easier®. The Weigh Easier® name encapsulates the company’s standards and systems that consistently strive to do what is weigh easier for the customer – whether the customer is a physician, healthcare system, distributor, or sales team. Focusing on the goal of making things weigh easier influences what Health o meter® Professional Scales offers and how it performs, including:
- Products designed to improve workflow and patient care, without the added cost of impractical technologies
- Efficient and timely responses to customer inquiries and requests
- Fast on-time shipping and industry-leading fill rates
- Nationwide support from over 100+ field representatives
- Continuous improvement initiatives utilizing customer and employee feedback programs and formal performance metrics
- Policies and procedures that protect end users and distributors – ScaleSurance Extended Warranty Program, Distributor Protection Guarantee, internet Minimum Advertised Pricing (MAP) policy, company pledge of No Direct Sales, balanced GPO pricing strategy
These attributes uphold Health o meter® Professional Scales’ superior service and support, which extends beyond end users and includes anyone that interacts with the company, at any level. And it’s because of these guiding principles that the company has achieved the status of the No. 1 medical scale brand in the United States.
Helping your customer choose the right scale brand doesn’t have to be overwhelming. Make it weigh easier to decide by choosing the brand that makes it weigh easier for you, Health o meter® Professional Scales. To view the comprehensive product line or to learn more about this industry-leading brand visit www.homscales.com or call 1-800-815-6615.