For patients to receive the best care possible, physicians need accurate blood pressure measurements. “Blood pressure is arguably the most important vital sign because it has so many contributing aspects to it to chronic disease,” said Dr. Thomas Schwieterman, Chief Medical Officer and Vice President of Clinical Affairs, Midmark Corporation in a recent podcast interview with … [Read more...]
Horiba AACC 2023
Repertoire Publisher Scott Adams talks with Horiba at the 2023 AACC Meeting. … [Read more...]
QuidelOrtho’s Strategic Branding
Strategic partnerships are beneficial to companies within the medical device industry because they increase brand recognition and provide marketing opportunities. QuidelOrtho began partnering with professional and collegiate sports teams during the COVID-19 pandemic with the goal of increasing its brand recognition. While QuidelOrtho’s partnerships with sports teams are not … [Read more...]
Abbott AACC 2023
Repertoire's Publisher Scott Adams talks to Abbott at AACC 2023. … [Read more...]
ECG Testing in Primary Care
In the United States, someone has a heart attack every 40 seconds. Cardiovascular disease is America’s costliest disease. And, by 2035, direct medical costs of cardiovascular diseases are projected to be at least $749 billion. In this Repertoire podcast, Brooke Griesdorn, Associate Marketing Manager at Midmark shared several reasons why ECG testing in primary care is … [Read more...]
Alfa Wassermann AACC 2023
Repertoire's Publisher Scott Adams talks to Alfa Wassermann at 2023 AACC. … [Read more...]
Sekisui 2023 AACC
Repertoire's Scott Adams visits with Sekisui at the 2023 AACC Meeting. … [Read more...]
Beckman Coulter 2023 AACC
Repertoire Magazine Publisher Scott Adams interviews Timea Zsiray and Devon Ross from Beckman Coulter. Beckman has a variety of new things on their menu. … [Read more...]
Mergers, Acquisitions, and Respiratory season with Quidel
With COVID, flu and RSV all making headlines, this year’s respiratory season promises to be one for the ages. One market leader ready to meet that demand is QuidelOrtho. The diagnostics company has undergone a transformation during the past few years with its acquisition of some Alere business and a merger with Ortho. In a recent podcast, Repertoire Publisher Scott Adams … [Read more...]
The acquisition of Hillrom by Baxter and The Future of Frontline Care
Welch Allyn is a recognizable, respected brand in the healthcare arena, with deep ties to clinicians and physicians starting medical school. “Welch Allyn has an enormous brand equity with providers because of that familiarity and trust, going all the way back to the experiences they first had in med school and then the experiences they have with the products later in their … [Read more...]