Click Here to Read (pdf version) Jump to MARCA Publisher's Letter All Under One Roof Pharmaceutical distributor uses in-house reps to connect with 25,000 clinics ‘Soar with Us’ is theme of Henry Schein Medical’s 18th annual national meeting Outlook: Mostly sunny, some cloud cover Smart Selling Using Email As An Effective Prospecting Tool HIDA … [Read more...]
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Midmark recognizes top medical sales performers at annual national sales meeting Midmark Corporation sales representatives and managers from its medical division recently gathered in Fort Myers, Fla., for an annual national sales meeting to recognize the team’s achievements, share industry trends and discuss new solutions for customer needs. The following awards were … [Read more...]
Manager or Leader?
By Lisa Earle McLeod Are you a manager or a leader? One way to quickly identify where someone sits on the manager-leader spectrum is to look at their language. The language of a manager is task-oriented. It’s about what needs to be done today, and how to do it. A leader’s language is more purposeful. It’s about where you’re going in the future and why you need to get … [Read more...]
Bob Hutzelman: All about service
It didn’t take long for Howard Shiffman to recognize what Bob Hutzelman could bring to the team at Cornell Surgical Co., Bergenfield, N.J. Shiffman, who is president of Cornell, met Hutzelman at an industry conference in 1990, and hired him about one year later. “He was very knowledgeable, had a great personality, and was very upbeat,” says Shiffman. “He made a nice … [Read more...]
Good Impressions
By Laurie Morgan, Capko & Morgan Why reputation management is critical for your customers In 2013, I wrote my first ebook on online physician reputation management. At the time, I thought I might be late to the market, but that turned out to be completely wrong. Outside healthcare, local businesses of all types had already learned how reviews on sites like Yelp and … [Read more...]
Building a Larger Perspective
By David Thill With patient safety and population health at the forefront, Brody students gain the skills to become leaders in health systems management Editor’s note: Sensing a gap between how physicians are educated and the future needs of the U.S. healthcare system, the American Medical Association in 2013 launched its “Accelerating Change in Medical Education” … [Read more...]
Windshield Time
Easy driver Computers running self-driving cars will be considered “drivers” by federal highway regulators. The National Highway Traffic Safety Administration’s decision will likely provide flexibility for developers of self-driving cars in meeting Federal Motor Vehicle Safety Standards that govern a range of design requirements. The location of a turn signal stock and the way … [Read more...]
Healthy Reps: A Few Good Perks
You may love coffee. But, what’s the toll on your health? Attention coffee lovers: Not only is there a growing body of research that suggests it’s safe to drink coffee, it appears that doing so may even lead to some health perks. CBSnews.com recently reported the following: Moderate coffee drinking (e.g., less than five cups per day) has been linked to a decreased risk … [Read more...]
EHR: Status Update
By Michael Paquin, FHIMSS Meaningful Use? Interoperability? Here are some things you should let your customers know about…now. Editor’s note: In January, Acting Centers for Medicare & Medicaid Services Administrator Andy Slavitt dropped a bomb when he tweeted that Meaningful Use – the criteria that physician practices must meet in order to be reimbursed for installing … [Read more...]
Jump to MACRA
Physician payments are moving away from traditional models. Are your customers prepared for the change? Reimbursing doctors on the basis of quality and value of care is here, and it won’t be reversed, says Pamela Ballou-Nelson, RN, MSHP, PhD, PCMH CCE, senior consultant, Medical Group Management Association. Right now, it is the Centers for Medicare & Medicaid Services … [Read more...]