AI is a hot topic in medicine, and its impact on sales is being noticed. Who hasn’t read about the possibilities of AI and natural language processing in medicine, research, even high-school term papers. But what about sales? “AI-powered systems are on the way to becoming every salesperson’s (and every sales manager’s) indispensable digital assistant,” write the authors … [Read more...]

Creating an interruption-resistant supply chain won’t be easy. But it will be necessary. No secret here: The COVID–19 pandemic created significant pressures on the global medical supply chain. The Health Industry Distributors Association (HIDA) estimates that in 2021 and 2022, approximately 31,000 to 46,000 containers of critical medical supplies were delayed an average of … [Read more...]

A California report found increased access to primary care can provide several important health benefits. By Pete Mercer For all the recent advances in healthcare, health equity is a growing problem in the United States. The Centers for Disease Control and Prevention (CDC) defines health equity as “the state in which everyone has a fair and just opportunity to attain … [Read more...]

By Pete Mercer In the last 10 years or so, social media has transitioned from a platform to keep up with friends and family to an invaluable tool for sales and marketing purposes. It’s a powerful way to connect with your target audience, while also reaching new prospects that you might not have been able to build a relationship with. Here is a breakdown of the major … [Read more...]

What to expect, and how to help your clients prepare, for this year’s respiratory season. Repertoire has you covered for this year’s respiratory season. In the following pages, we highlight: … [Read more...]

Industry stakeholders share what they’ve done to prepare for this year’s respiratory season. Abbott Editor’s note: The following responses were provided by Sonal S. Nana, MBA, senior marketing manager, ID NOW™ and Connectivity, Infectious Disease, US Market, Abbott. Q: In what ways has the industry adjusted to the disruptive nature of the last few respiratory seasons, … [Read more...]

International Infection Prevention Week is coming up this fall. Here’s how to make the most of it. By Paul Girouard It’s that time of year again. No, not college football season. This fall is International Infection Prevention Week (IIPW) October 15–21. You probably won’t be able to find a card at Hallmark, but maybe it’s a good time to acknowledge your accounts with your … [Read more...]

Seven steps to creating curiosity. By Brian Sullivan My name is Brian Sullivan, the creator of PRECISE Selling, and I’ve spent decades analyzing the art of sales communications. Today, I’m excited to share the magic of constructing an engaging cold email, a tool that can open doors to meaningful customer interactions in medical sales. First, let’s acknowledge that your … [Read more...]

How reps can use email to improve sales. By Pete Mercer For years, email has been the number one tool for business communication. In today’s technology landscape, there seems to be a new tool for communication released every quarter, but they fall short of the power or versatility of an email. Still, it takes a certain touch for an email campaign to be truly effective for … [Read more...]

QuidelOrtho President and CEO Doug Bryant says partnering with sports teams has increased brand awareness and benefited local communities in outreach initiatives. Strategic partnerships are beneficial to companies within the medical device industry because they increase brand recognition and provide marketing opportunities. QuidelOrtho began partnering with professional and … [Read more...]