How often do medical suppliers need content? It’s more than you think. Over 97% of marketers agree that content marketing is essential to their marketing strategy in 2022. However, not everyone creates content equally. What you post, where you publish it, and how often you make content varies considerably between industries. Despite the differences, consistency in content … [Read more...]

Mary Ann Tindall never loses sight of the patients and customers she and her team serve. In Mary Ann Tindall’s 30+ years in supply chain management, purchasing, distribution operations and project management – including successfully navigating her fully-staffed Detroit, Michigan, Cardinal Health distribution center through the COVID pandemic – she has learned that employee … [Read more...]

IMCO 2022 Annual Conference and Trade Show Courtesy of IMCO IMCO recently hosted it 2022 Annual Conference and Trade Show in Orlando, Florida. “Excellence Through Partnership” was the show theme, which demonstrates the culture and beliefs we all have about how we work together. Our members and vendors achieve excellence in the level of service they provide their customers … [Read more...]

By Pete Mercer Finding the right testing option is always a challenge for physician offices. It’s important to find a platform that provides timely test results without sacrificing accuracy, while also being user-friendly for anyone that might need to access the platform. In a recent podcast, Tammi Ranalli, the senior vice president of molecular diagnostics for Quidel … [Read more...]

by Jim Poggi What was once a product category managed by an account manager, sales manager and lab suppliers now has an increasing number of specialists. Have you ever wondered why the number of players on sports teams varies so much? Basketball has five, hockey six, baseball nine and soccer and football teams each have 11. My personal conclusion is that the reasons … [Read more...]

Take a Deep Breath 2017 was the last time we had an off-the-charts flu season. Think about all that has taken place since then, not only a global pandemic, but in many cases our way of life. We are all more conscious when in public with social distancing, washing our hands, and in some cases still wearing masks. Yet even with all the extra precautions, it appears we may … [Read more...]

IMCO names Adam Deets as director of primary care IMCO recently named Adam Deets as director of primary care. In his new role, Deets will be responsible for managing IMCO’s primary care business including membership support, vendor relations, and program effectiveness in this segment of healthcare. Deets brings with him nearly 20 years of sales experience in healthcare in … [Read more...]

By Rachel Bailey, Editor, PWH® Connect Journal The Professional Women in Healthcare® (PWH®) organization celebrated the achievement of being together in-person at its fourth annual PWH® Leadership Summit in Westminster, Colorado, May 16-18, 2022. The PWH® Leadership Summit is our industry’s only conference dedicated to diverse and inclusive leadership development. Driving … [Read more...]

Five strategies for small suppliers. The healthcare industry is a highly competitive market. In the United States alone, 784,626 healthcare companies are vying for consumers. Small healthcare suppliers have a big challenge ahead of them when competing with big brands. They don’t typically have the marketing budget that large companies do, so they don’t have the same brand … [Read more...]