Mortara’s Burdick Vision™ 5 Holter Analysis System with H3+™ digital recorder was released March 2, 2015. This accurate, easy-to-use Holter solution is ideal for the routine Holter monitoring needs of a physician practice, as well as the specialized requirements of a cardiology office.
Greater efficiency, lower costs and better patient outcomes
The Vision 5 system utilizes the VERITAS™ signal processing algorithm to provide highly accurate analysis, including improved identification of events and rapid data review, leading clinicians quickly to the most significant events for review. The small size of the H3+ recorder provides patients with freedom of movement, allowing them to go about their daily activities, which may lead to improved presentation of reported symptoms. Furthermore, download and analysis of a 24-hour recording occur in about 60 seconds. This rapid transfer of data enables clinicians to quickly move the recorder to the next patient, optimizing clinician time.
Probing questions for sales reps to ask their physician customers
- Can you please describe the Holter monitoring needs of your practice?
- How would superior beat detection accuracy improve the quality of your Holter scans?
- What concerns do your patients share about their ability to go about their normal activities when wearing a Holter device?
Potential objections might reps might encounter, and how they should respond
Objection: There are a number of Holter systems on the market today. Why should I look at this one?
Response: The new Vision 5 Holter system is the logical evolution of the Burdick Holter system – a product well respected in the physician office market. An intuitive platform allows your staff to confidently and accurately conduct a Holter exam. The VERITAS algorithm and easy-to-use software interface provides physicians with powerful editing tools to ensure an accurate diagnosis and a cardiology-ready report if a referral is necessary.
Objection: We send all of our Holter tests to a cardiology office or hospital. Why would I purchase a Holter system?
Response: You certainly see patients with palpitations and syncopal episodes. Adding the Vision 5 Holter system will allow you to make an initial diagnosis before sending your patient to a specialist. Our system automatically tallies all such episodes during a test.
Objection: The investment in a Holter system is too high, and I cannot afford it.
Response: The U.S. average Medicare reimbursement for 24-hour Holter is $94, making the ROI on a $5,500 system approximately 60 patient tests. If you send out five tests a month, it makes financial sense to consider. Also, performing Holter tests in-house allows you to control how quickly the test is completed.
Why reps should include this product in their bag
The key market differentiator of this solution is the highly innovative H3+ recorder. Weighing just one ounce and less than 2.5 inches long, this compact and discrete recorder allows patients the freedom to go about their daily lives. In addition, the Vision 5 system offers:
- Superior QRS detection performance which, when measured against AHA and MIT-BIH standardized databases, shows the Vision 5 Holter algorithm has 99.9 percent QRS detection accuracy.
- Automatic atrial fibrillation detection, heart rate variability (HVR) calculations, pacemaker detection, ST segment analysis and QT/QTc measurements come standard for comprehensive Holter analysis needs.
- A consistent level of excellence as it is Built with Pride in Milwaukee, Wisconsin.
Mortara’s Burdick Vision 5 with H3+ provides a world-class solution, which is clinically superior, features an innovative design and contributes to an intuitive workflow across Holter monitoring environments.
I have three H-3 holters and two ECG/stress testing system.
I would like to get either the H-Scribe system or the Burdick Vision 5.
Can someone provide me with advantages of each and prices?