News You Can Use
Scott Adams
For about the past 18 months, I have been talking about content selling in this column and during many of your national sales meetings. Each month we try to bring you content that will help you as well as your customers. For about the past year we have been covering the following topics:
- HEDIS, a tool used by more than 90 percent of America’s health plans to measure providers’ performance on important dimensions of care and service. Because so many plans collect HEDIS data, and because the measures are so specifically defined, HEDIS makes it possible to compare the performance of health plans on an “apples-to-apples” basis.
- MACRA, which replaces the Medicare Sustainable Growth Rate (SGR) methodology for updates to the Physician Fee Schedule with a new approach to payment called the Quality Payment Program. The program was designed to encourage the delivery of high-quality patient care through two avenues: The Merit-based Incentive Payment System, or MIPS, and Alternative Payment Models, or APMs.
Please take the time to read this month’s cover story with the current updates on both of these reimbursement tools. Leading with content like this when you are cold calling or working with existing customers is what will set you apart in the 80/20 rule.
On another note, it’s the month of love, and given Bama’s amazing win last month I am still full of cheer, so Happy Valentine’s day to the industry I love! This is the start of my 22nd year in med/surg sales and throughout my career I have met some people that I am so grateful to call lifelong friends. We are truly blessed to work in such a great industry.
Dedicated to the industry,
Scott Adams
PS: We have some new exciting features coming to RepConnect during Q1:
- 2018 Updated CPT Codes
- A favorite’s button
- End-User 3 minute product sales videos
PSS: I am launching a free bi-monthly newsletter called MedRepInsights. This will be filled with content pertinent to your career. Things like press release, articles, podcasts, and survey questions.