Scott Adams
It’s June, which means it’s Repertoire’s annual Infection Prevention issue. Our goal with this issue is to place a spotlight on the importance of this category. Many of us (myself included) often think of infection prevention as simply hand washing and surfaces disinfectants. Those are part of the category, but it is also so much more. For most of you reading this issue, Infection Prevention is more than 30 percent of your annual sales.
Stop and let that sink in for a minute.
What other category makes up that much of your volume at the margin it delivers, combined with the fact that most of these products are annuities. So that’s what’s in it for you!
Now, what’s in it for the people you serve, as well as the people they care for in their facilities? Like the people of Gotham, your customers need a superhero when it comes to Infection Prevention. What is the number one task of a superhero? To save!
Weaved within the content of this issue are several ways you can save the care givers of America. By planning for each of these facilities and walking them through the benefits of a healthy practice, you can increase your top line sales and your bottom line GP. A healthy practice means you save them money, by saving them employed days missed and ensuring better patent outcomes.
The key to being the superhero they need is understanding the overall category, and becoming a consultant that helps them make the right decisions for their practice and themselves. By combining the content in this issue, along with the manufacturer reps in this space, you can start becoming that superhero in what is probably the largest category in your bag.
As I have said in the past, protect the Infection Prevention business in your territory. It is great business and a great sense of pride to know you have your accounts’ best interests in mind.
Dedicated to distribution
R. Scott Adams