How your business can grow quickly and efficiently with the help of marketing automation.
November 2021 – Repertoire Magazine
Marketing automation software is taking over the medical industry. Medical manufacturing has been behind in adopting marketing automation, but that is starting to change. With medical manufacturing a $176.7 billion industry with an expected compound annual growth rate (CAGR) of 5.0%, marketing automation in medical manufacturing has never been more critical.
What is marketing automation?
Marketing automation is the process of automating essential marketing tasks to save employees time and increase efficiency. This includes creating marketing campaigns, scheduling content, and nurturing current and potential leads.
To effectively use marking automation, your business needs to have a defined strategy for marketing. This strategy should provide your employees with specific objectives and KPI’s, and ensure that the automation aligns with your overall marketing strategy.
How is marketing automation used in medical manufacturing?
Marketing automation is used throughout the entire medical manufacturing process, including:
- Pre-filling of order forms/documents
- Document and PDF follow-ups
- Pre-sending of automated emails
- Email campaigns
- Email follow-ups
- Lead nurturing via automated emails/phone calls
- Sales follow-ups
There are also many other ways marketing automation can be used in the medical manufacturing industry. When done correctly, there are multiple significant benefits to using this process in medical manufacturing.
Benefits of marketing automation in medical manufacturing
Your medical manufacturing business can grow quickly and efficiently with the help of marketing automation. If you have yet to implement marketing automation in your manufacturing business, then you’ll be interested in the following benefits:
1. Saves you time
One of the most significant benefits of marketing automation for any industry is the amount of time it saves your team. Research shows that at least 30% of business owners, executives, and marketers say that the most significant benefit of marketing automation is saving time.
In the medical manufacturing industry, this translates into the ability to respond to leads faster, which in turn increases your sales and revenue. With sales being one of the most critical factors in any business, it is essential to have the ability to scale and manage sales quicker and with higher efficiency.
2. Increases efficiency
Another benefit of marketing automation is that it will increase the efficiency of your employees. This will improve both your workplace productivity and the quality of your products.
This is especially true in medical manufacturing, as employees have to spend a lot of time filling out manual forms and templates.
With marketing automation, your employees can spend most of their time creating new content and following up with leads and customers.
3. Helps you scale your business
One of the main reasons medical manufacturing businesses are slow to adopt marketing automation is that they don’t see this software as valuable.
Their biggest concern is not the technology, but the time spent and the amount of money it takes to implement. However, the time and effort saved from utilizing marketing automation software can significantly increase the growth of your medical manufacturing business.