In 2006, Founder and CEO Bill Sparks sought to build something different: a contracted sales organization invested in a high-performance team of executives and sales representatives, always valuing handshakes and relationships above all else. Under his leadership and that of President and General Partner Manny Losada, MedPro has grown into a leading, experience-driven sales organization within the healthcare market.
Though the organization has grown in more ways than one, the consistent culture of MedPro is close-knit.
“We operate more like a family than a corporation. Everyone knows each other and every voice matters. We celebrate each other’s wins, rally together to solve challenges, and genuinely care about the success of our partners and customers,” says Tim Driver, Regional Vice President of Sales – East. This culture directly fuels success; when sales representatives feel supported and aligned with the mission, great things happen for customers.
The MedPro Way
MedPro leverages its industry network and employs 60+ field sales representatives to generate leads, drive sales, provide in-servicing and product demonstrations, and be the customer-facing team on behalf of the manufacturers we represent. The difference between other sales organizations and MedPro is this: MedPro allows manufacturers to focus on branding and product development, while its sales team attacks all major medical markets consistently, increasing awareness and revenue.
Sales representatives are HIDA accredited and annually trained in all aspects surrounding safety, compliance, and HIPPA. Additionally, MedPro reps shadow veteran representatives – as well as their counterparts in medical distribution – within their territories to grow their understanding of the industry and establish relationships with all parties involved in the sales and purchasing process. “Mentorship from experienced reps and cross-functional collaboration have provided me with opportunities to learn from industry leaders and challenge my sales processes,” says Gage Mize, Director of Government Sales and Central States Government Specialist.
Investing in the Future
This year the group made significant financial and organizational investments to solidify their commitment to providing top-level service to their partners. In partnership with Monstrous Media Group, MedPro is rolling out a three-phase technology initiative that enhances transparency and efficiency. This includes a secure data warehouse for detailed sales insights, predictive analytics to uncover growth opportunities, and a next-generation CRM to empower field representatives with real-time market intelligence.
MedPro is committed to adapting to and understanding the new healthcare landscape that has become more value-driven and data-focused than ever before. They equip and lead a group of sales representatives with a full toolkit before entering the field. They focus on providing sales representatives with the skills set and resources that enable them to serve their markets in a better, more efficient manner.
Let’s build your sales strategy! Connect with us today.
Ben Brenneman, Director of Business Development
bbrenneman@mproassociates.com