March 25, 2026- Abbott announced a new campaign on March 24 encouraging people to stop avoiding awkward conversations about colorectal cancer. The campaign highlights the Cologuard test, an FDA-approved, noninvasive screening option for adults 45 and older who are at average risk for colorectal cancer. The test is prescribed by a healthcare provider and shipped directly to a patient’s home, allowing people to screen on their own schedule without special preparation or dietary changes.
Colorectal cancer is increasingly affecting younger adults, with cases rising among people under 50. Yet screening remains one of the most powerful tools to help prevent the disease or catch it early, when it is most treatable.
The company is reuniting beloved sitcom family members, John Stamos and Jodie Sweetin, for “The (Second) Talk” campaign – because when it comes to colon cancer screening, even adults need another trusted adult for advice.
To watch the campaign video and learn more about colorectal cancer screening options, visit Cologuard.com/TheTalk.
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