August 10, 2026- Abbott launched a new Spanish-language campaign featuring actress and singer Gabriela Spanic to encourage more Hispanic adults to be screened for colon cancer, with Cologuard Plus® as a convenient and effective option. Drawing on the familiar drama of telenovelas, the campaign uses culturally relevant storytelling to make a difficult health conversation more approachable and inspire action. The need is urgent. When colon cancer is found early, 90% of patients survive five years or more after diagnosis. Yet only about half (53%) of eligible U.S. Hispanic adults are up to date with recommended screening, despite American Cancer Society guidelines calling for screening beginning at age 45.