By Linda Rouse O’Neill, Senior Vice President for Supply Chain Policy, HIDA HIDA has long advocated for stronger public-private partnerships to strengthen the medical supply chain. A recently published Preparedness Playbook, developed in collaboration with the Administration for Strategic Preparedness and Response (ASPR), marks an important development in this process. At … [Read more...]

DTC devices and tests can complement the professional market. Direct-to-consumer medical devices are what the market is demanding today. Educated, motivated, health-conscious and busy consumers are attracted to almost anything online, including home blood pressure equipment, glucose meters, in vitro tests and diagnostic wearables. But distributors should view the DTC market … [Read more...]

Prevention strategies for influenza in healthcare settings. By Paul Girouard It’s that time of year again. We’re heading into the cold and flu season. The season usually gets underway in October and lasts through April. Timing varies from season to season; however, the peaks of each season generally occur December through February. Be prepared. Preparation and planning … [Read more...]

By Jenna Hughes In the healthcare supply chain industry, a successful marketing campaign can include a variety of techniques and strategies. The world of marketing is dynamic and always changing, and there isn’t a “one size fits all” way that works to promote all brands. It can be helpful when first developing a brand’s marketing strategy to have a framework, or outline, … [Read more...]

Prospecting vs. nurturing existing accounts. By Brian Sullivan After a recent seminar I delivered, a seasoned salesperson approached me and said, “Sully, I like your concepts on cold prospecting to find new clients, but frankly, I just don’t have time, because my existing clients require too much out of me.” My response was, “Give me some examples of things they require … [Read more...]

Taking an extra step for customer service. By Pete Mercer What does customer service look like to you? You could likely poll 100 different people and get 100 different answers based on their varying needs and expectations. The interesting thing with a question like that is that there aren’t really any wrong answers – it’s all about meeting the needs of the … [Read more...]

The tips, tricks, and insights into a pivotal product category for distributor reps. When speaking to Repertoire last year about the link between equipment and patient care, Tom Schwieterman, M.D., MBA, chief medical officer and vice president of clinical affairs for Midmark, said to visualize a Broadway show. The equipment manufacturer (in this case Midmark) would be the … [Read more...]

Through an ambitious modernization plan, Cardinal Health has big changes in store to improve facilities and the work experience of its employees. When a chief supply chain officer for a hospital or health system awards business to Cardinal Health, the gravity of that decision isn’t lost on James Sembrot, the company’s SVP, Supply Chain for U.S. Medical Products & … [Read more...]

How Concordance Healthcare Solutions’ Surgence Platform aims to unify and optimize the healthcare supply chain industry. Success within the healthcare supply chain industry means efficiently developing, manufacturing and distributing medical and surgical products to ensure that providers have the products needed for delivering optimal patient care. As the pandemic showed, … [Read more...]

How Supreme Medical is committed to servicing customers in the home care market. Colton Mason’s official job title with Supreme Medical is senior vice president. But he prefers to use another term when describing his day-to-day responsibilities – sales leader. “‘Don’t worry about the horse, load the wagon.’ That’s a quote I grew up hearing constantly from my hero – my … [Read more...]