How the principles of improvisation can be used in a sales setting. By Pete Mercer Improvisational theatre is an art form that has been around for centuries, entertaining and regaling the masses through the feat of thinking on your toes. This ability to be flexible and nimble in a high-pressure situation is crucial to the art and spirit of improvisation – without that … [Read more...]

When determining how to make a brand’s marketing tactics more successful, businesses are often told to create campaigns that will appeal specifically to their “target audience.” What exactly is a target audience, and how does a brand determine who they are selling to, and what consumers they could potentially be selling to? Read on to learn about how businesses can determine … [Read more...]

What distributors need to know. By Christina Lavoie, Director of Policy, Health Industry Distributors Association If your company, like most medical products distributors, sells some pharmaceutical products (such as lidocaine or vaccines), you’re required to comply with the new Drug Supply Chain Security Act (DSCSA). The FDA recently gave healthcare suppliers a 12-month … [Read more...]

Leading health systems partner with consumer-focused platform for self-insured employers to expand access to patients. The healthcare industry continues to develop and innovate to meet consumer preferences and needs. The pandemic led to wider access to virtual care services, and technology has enabled new entrants into the healthcare industry to profit. One of those … [Read more...]

A look at what made news in healthcare in 2023. By Pete Mercer Last year was sort of a banner year for the 2020s – after all the challenges and obstacles we faced in 2020 and 2021, it felt like things were starting to turn around in 2022. Travel picked back up as COVID slowed down. Networking events came back in full force, allowing businesses to reconnect with their … [Read more...]

The retail giant is quickly expanding its health centers and offering virtual care to its employees. By Daniel Beaird With its stated goal of becoming America’s neighborhood health destination, Walmart Health opened its first center, a 10,000-square-foot facility in Dallas, Ga., in 2019. The large retailer acquired a telehealth provider in 2021 called MeMD and inked a … [Read more...]

Build your infection prevention checklist and watch your sales take flight. By Paul Girouard I come from a family of pilots. My parents and brother were pilots. My Dad lived on an air ranch in Florida where he would spoil his grandkids with airplane rides around Central Florida. You would think that my overprotective wife would be worried to see her children take off in … [Read more...]

30 Years of Repertoire I’ve been thinking all year about what to write in the Publisher’s Letter for this special issue. I kept landing on “culture.” For 30 years, Repertoire has been hitting mailboxes every month to bring a culture of excellence in healthcare sales. This is issue 362, and I could not be prouder of the content our team has created for this special … [Read more...]