A Lyft ride I’ll never forget. By Brian Sullivan Alright, folks. Buckle up for a story that’s worth more than a year’s subscription to any sales training program. This isn’t your typical rags-to-riches spiel. It’s about a Lyft ride. Yeah, you heard that right. A simple ride from the Houston airport to a cruise ship in Galveston. But here’s the twist – the driver, … [Read more...]
Omnichannel Personalization
How to optimize the HCP journey, engagement, and sales results By Dan Snyder, Senior VP of Sales for Performance Development Group (PDG) One of the key strategies that has emerged in medical sales is adopting an omnichannel approach directed toward customers. Omnichannel loosely dates to about 2010 as a solution to improve sales performance through a unified customer … [Read more...]
PAMA on Pause
What has changed, and what future events can reps anticipate, when it comes to PAMA? By Jim Poggi Each time we approach the end of a calendar year, I begin thinking of the coming year’s February physician office lab column on the Protecting Access to Medicare Act (PAMA) for Laboratories. While some of the information may appear redundant or at least “no discernible … [Read more...]
Publisher’s Letter
Becoming the Trusted Source Henry Schein’s Sanchia Patrick believes a person’s individual brand can have a transformational effect on organizations, and the clients they serve. In this month’s issue of Repertoire, Sanchia explains that highly visible brands in the marketplace are easy to spot and usually simple to define. Think Apple, Tesla, and Amazon. As I read this … [Read more...]