How to get an accurate idea of how your customers see the value you provide. By Jim Poggi, Principal, Tested Insights Customer business reviews are intended to help us and the customer understand the dynamics of our business and relationship at every meaningful level. From a quantitative perspective, we need to understand several key metrics. What is the customer’s … [Read more...]

Excited About What’s to Come As we step into 2025, I’m filled with optimism and excitement about the opportunities that lie ahead in our industry. The healthcare market in the United States continues to demonstrate remarkable resilience and growth, presenting us with new avenues to make a meaningful impact on our customers and their patients. Last year, the U.S. … [Read more...]