In the competitive world of medical sales, few partnerships have had the staying power – or the impact – of ZOLL and MTMC. Their 25-year collaboration began with a bold idea: bringing defibrillators into non-acute care settings like physician offices. At the time, AEDs were rarely used outside hospitals, making education and market adoption a major hurdle. But that shared … [Read more...]
The Rise of the Double Threat Rep
Why the ones who show up and follow up are winning. By Brian Sullivan We’ve spent the last five years automating everything. Emails? Automated. Sequences? Scheduled. Follow-ups? Scripted, tracked, color-coded and blessed by AI. But here’s the thing nobody wants to say out loud: while your competition is perfecting their sixth-step email cadence, someone else just … [Read more...]
What’s Old and New in Lipid Testing
Why it’s time to reignite conversations around lipid tests. By Jim Poggi We have been talking about lipid testing for what seems like a lifetime now. Why on earth are we talking about it again? Sadly, because no matter how much we talk about it and the benefits routine lipid screening have on reducing heart disease, heart disease continues to win. We have lipid tests, … [Read more...]
Publisher’s Letter
Your Teammates in the Field Leverage manufacturer support to exceed your goals. As we turn the corner into the fourth quarter, it’s a natural time to reflect on what it takes to finish the year strong. Last month, I wrote about the incredible value distribution salesforces bring to our industry. This month, I want to shine the spotlight on another critical piece of our … [Read more...]